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NYcars.com

Deveny Named MVcars.com Operations Manager


UTICA, NEW YORK -- March 26, 1999 -- George Deveny has been named operations manager for MVcars.com, a full service Web design and Internet advertising agency for auto dealers throughout the Mohawk Valley. He will provide client account service, media consulting and public relations for the company. MVcars.com operates one of the most-visited Web sites in Central New York, located at www.mvcars.com.

MVcars.com was started in December 1996 by Matthew Bramble, its creator and president, and has grown to represent 14 member dealers. Since the MVcars.com site opened it has grown to attract over 3,000 visitors per month who conduct 4,000 vehicle searches per month.

Deveny is a 1988 graduate of Utica College where he majored in public relations/journalism. He has worked as an account supervisor, copy writer and media buyer for several area advertising agencies. In the mid 1990s, he published the Central New York Music Journal, a regional magazine geared toward locally produced music.

Deveny said, "The way the auto business is being conducted is changing because of the Internet. I am very excited about the future opportunities that exist for MVcars.com. I'm pleased to be working with Matthew Bramble, who is exceptionally knowledgeable about eCommerce and the Internet, and a talented businessman. We want to take what already is the most successful eCommerce site in the Mohawk Valley and continue to grow."

At www.mvcars.com, visitors can search through member dealers' new and pre-owned vehicles inventories at no charge, on MVcars' custom-designed "Auto finder" search engine Shoppers enter information about the make, model and features they desire into the Web site's search engine, and it returns information about the availability of the vehicle. Each listing is accompanied by a color photograph, vehicle options, mileage, and pricing, along with information on how to contact the dealership that offers the vehicle.

Visitors also can access auto-related information, including member dealer Web sites, and vehicle manufacturers' sites, receive auto insurance price quotes, read original editorials, reviews of selected automotive sites, and even take a look behind the scenes at how everything works.

About NYcars.com

NYcars.com is the first and only Web site specifically created for automotive consumers and enthusiasts in Central New York. Originally established in 1996 as MVcars.com, NYcars.com has grown to become one of the most visited e-commerce sites in Central New York. In addition to browsing Member Dealers' new and used vehicle inventories, visitors also can access auto-related information and original content. NYcars.com also provides advertising, consulting, technology, and Internet hosting services to dealerships throughout New York.

Editors Note: This and all other public relations related materials from NYcars.com can be found online at http://www.nycars.com/pressreleases/.

NYcars.com is a registered trademark of i·gaia, Inc. All other trademarks and registered trademarks are property of their respective owners.


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