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NYcars.com

NYcars.com Adds Salisbury Motor Car As Member Dealer; Launches Web Site


SYRACUSE & UTICA, NEW YORK -- June 16, 2000 -- NYcars.com (www.nycars.com) added Salisbury Motor Car, Inc., Central New York's Audi and VW specialists, as a Member Dealer and launched its new Web site (www.salisburymotorcar.com) in early June, according to NYcars.com operations manager, George Deveny.

"Although Salisbury Motor Car is a small dealership, their membership in NYcars.com allows them to reach customers throughout the Northeast in a cost-effective manner," Deveny said. "They've been selling and servicing Audis and VWs since 1971. Pre-owned Audis, and experienced technicians to service them, can be hard to find. Salisbury Motor Car brings to NYcars.com a great inventory of late-model Audis and VWs, and an excellent reputation for strong customer service."

NYcars.com provides its Member Dealers with Internet advertising, Web marketing and advertising consultation services, and Web design, programming and hosting services. Packages of advertising, design and technical services are tailored to meet individual dealership's needs. Member Dealers range from Central New York's largest new car dealerships to small specialty dealers, like Salisbury Motor Car.

On Salisbury Motor Car's new Web site, powered by NYcars.com, customers can view photos of the dealership's entire inventory of pre-owned Audis and VWs, access information about sales, service and bodywork, directions and hours of operation. Their new, highly functional site was designed and built at a very reasonable cost, and improves the quality level of the dealership's presentation of its vehicles and services on the Internet. More site improvements are planned for the future, as Salisbury Motor Car takes full advantage of the emerging medium.

Art Mayhew, who owns Salisbury Motor Car with his wife Brenda, believes their new Web site will enable their dealership to increase their customer base, as well as better serve their current customers. "We have an extensive base of customers in Central New York, particularly in the Mohawk Valley, and we've delivered cars to customers from Syracuse to Albany, and beyond. Our new Web site, and the exposure we receive through NYcars.com, will introduce us to many new customers, particularly in the Syracuse area. And, our current customers can go to our site and contact us to make appointments for repair service or body work, or see our inventory on line," he said.

Bob Trachy, Salisbury Motor Car's sales manager, believes the dealership's new Web site will further enhance their customer service. "Our dealership, located in Salisbury Center, near Little Falls, offers an exceptionally high level of customer service," Trachy said. "We'll deliver cars for a test drive, by appointment, to a customer's home or office in the greater Utica area. Now, shoppers can view our exceptional selection of cars on the Web, and then test drive the vehicle of their choice at their home or place of business, saving both time and travel. And all of our 1994 and newer cars carry a 12-month/12,000-mile, 100 percent warranty," he added.

Member Dealer Benefits

All NYcars.com Member Dealers' new and used vehicle listings are available at several sites. Consumers can view vehicles at each Member Dealer's home site, at the NYcars.com site, or at NYautos.com (www.nyautos.com), a statewide directory of auto dealers with Web sites. In addition, Member Dealers' vehicles are listed on Yahoo! Autos. NYcars.com content and vehicle listings are accessed by a combined total of more than 20,000 people each month.

NYcars.com offers automobile dealers the opportunity to make the most of their Internet presence by having a qualified technology company properly represent them in the emerging medium. An added benefit to dealers is the understanding of the Central New York market NYcars.com brings to its clients.

About NYcars.com

NYcars.com is the first and only Web site specifically created for automotive consumers and enthusiasts in Central New York. Originally established in 1996 as MVcars.com, NYcars.com has grown to become one of the most visited e-commerce sites in Central New York. Its site offers Central New York vehicle shoppers the ability to view information and photos of approximately 1,000 used vehicles and 21 makes of new vehicles from 27 Central New York dealerships in the Syracuse, Utica-Rome, Mohawk Valley and Watertown markets. In addition to browsing Member Dealers' new- and used-vehicle inventories, visitors also can access auto-related information and original content. NYcars.com also provides advertising, consulting, technology, and Internet hosting services to dealerships throughout New York.

Editors Note: This and all other public relations related materials from NYcars.com can be found online at http://www.nycars.com/pressreleases/.

NYcars.com is a registered trademark of i·gaia, Inc. All other trademarks and registered trademarks are property of their respective owners.


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