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NYcars.com

MVcars.com Announces New Arrangements with Search Services


UTICA, NEW YORK -- November 18, 1998 -- MVcars.com, the Mohawk Valley's Internet auto source, has announced that Yahoo and Infoseek, two of the most important search services on the Internet, will connect with the site. Owner Matthew Bramble has confirmed two new developments that will expand the site's customer service and satisfaction.

MVcars.com has made arrangements with Yahoo to list the entire used-car inventories of its 14 Member Dealers. Yahoo, the world's most popular Internet search service, receives approximately 30 million visits per month, worldwide.

Infoseek, which receives approximately 10 million visits per month, has added MVcars.com to its automotive directory. The powerful search service gave the site its second-highest ranking in its review.

"MVcars.com is focused and serving the needs of our community, something few other places on the Internet are doing," Bramble said. "We're excited, because these new connections will add greater value to our site, and help us offer more and better services to customers in the Mohawk Valley," he added.

The new arrangements will help Mohawk Valley Internet shoppers gain easier access to MVcars.com, and also expand the reach of the site. Currently, MVcars.com and its Member Dealer sites receive approximately 10,000 visits per month. Already one of the most-visited sites in the Mohawk Valley, expectations are for its traffic to double in the next six months as awareness grows and more people go online in search of automotive information.

MVcars.com's custom-designed "Auto Finder" search engine lets auto shoppers enter information about the make, model and desired features of the vehicle they are seeking, and returns information about the availability of the vehicle. Each listing is accompanied by a color photo, list of options, mileage and price, along with information on how to contact the dealership that is offering the vehicle. The site also offer comprehensive auto-related sources, including a listing of area dealerships, auto-manufacturers' Web sites, original editorials, reviews of selected Web sites, and a look at the technology behind the scenes.

About NYcars.com

NYcars.com is the first and only Web site specifically created for automotive consumers and enthusiasts in Central New York. Originally established in 1996 as MVcars.com, NYcars.com has grown to become one of the most visited e-commerce sites in Central New York. In addition to browsing Member Dealers' new and used vehicle inventories, visitors also can access auto-related information and original content. NYcars.com also provides advertising, consulting, technology, and Internet hosting services to dealerships throughout New York.

Editors Note: This and all other public relations related materials from NYcars.com can be found online at http://www.nycars.com/pressreleases/.

NYcars.com is a registered trademark of i·gaia, Inc. All other trademarks and registered trademarks are property of their respective owners.


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